Independent financial aid guidance

Make sense of your aid offers,
before you sign on the dotted line.

I'm Lori Bullock, a former Director of Financial Aid. I help families translate award letters into real numbers, compare what college will actually cost, and decide with confidence, without the jargon.

20+years in financial aid
Directorformer financial aid director
Independentnot affiliated with any college
Calm, jargon-free guidance
Insider's view of how aid is awarded
Independent · no school affiliation
What I help with

Three ways to bring clarity to your decision

Practical, focused support designed around what families actually need at this stage.

Award letter review

I read your offer line by line and translate every term into plain English: what's a gift, what's a loan, what's a placeholder.

  • Grants vs. scholarships vs. loans
  • True out-of-pocket cost
  • Renewal & GPA conditions

True-cost comparison

Comparing two, three, four schools? I build an apples-to-apples picture so you're not fooled by the headline number.

  • 4-year cost projection
  • Hidden fees & travel
  • Loan-burden modeling

FAFSA & next steps

If your FAFSA result, SAI, or aid notice doesn't make sense, I'll walk you through what's driving it and exactly what to ask the school.

  • SAI explanation
  • Special-circumstances appeals
  • Questions to ask financial aid offices
L
Lori Bullock Founder · Former Director of Financial Aid
About Lori

Two decades on the inside of financial aid, now in your corner.

For more than 20 years I've worked inside college financial aid offices, including time as a Director of Financial Aid. I've seen exactly how packages get built, how appeals get reviewed, and how families miss money they're owed.

I started this practice because I kept watching families make $40,000 decisions with $0 of guidance. You shouldn't have to be a finance major to figure out what college actually costs. That's my job now.

  • Insider perspective. I know how aid offers are structured, and where the room to negotiate hides.
  • No jargon. Cost of attendance, SAI, gapping. I'll translate it all into the numbers that matter to your family.
  • Independent. I don't represent any school or lender. My only loyalty is to your family's clarity.
How it works

A simple, low-stress process.

Most families go from confused to confident in a single one-hour conversation.

1

Reach out

Send a quick message about your situation and which schools are on the table.

2

Share documents

Email me your aid offers and any FAFSA results before our call. No special format required.

3

Meet by video

We go through everything together: numbers, conditions, and the questions worth asking each school.

4

Decide with clarity

You walk away with a clear picture of true cost and a written list of next steps.

Simple pricing

Pick the package that matches your situation.

No retainers, no upsells, no surprises.

Quick Review
$149
One offer, one focused conversation.
  • 30-minute video consultation
  • One award letter reviewed
  • Plain-English breakdown
  • Q&A and next steps
Choose Quick Review
Comprehensive
$399
For complex situations or appeals.
  • 90-minute video consultation
  • Unlimited offers reviewed
  • Custom written game plan
  • Two weeks of email support
Choose Comprehensive

Not sure which fits? Send me a quick note and I'll point you to the right one.

Common questions

Answers, before you ask.

Do you complete the FAFSA for families?
My focus is helping you understand the results and the offers, not filling out the form itself. If you have FAFSA questions or your numbers don't seem right, I'll walk you through what's likely driving them and what to do next.
Can you help compare multiple colleges?
Yes. This is one of the most common reasons families reach out. I'll help you look past the headline numbers and build a real, four-year cost picture so you can compare apples to apples.
Do you work with transfer students or community college families?
Absolutely. Transfer aid has its own quirks (lost merit money, credit-transfer effects on aid, residency rules), and I'm happy to walk through them with you.
Are you affiliated with any college?
No. This practice is fully independent, and that's the point. I don't represent any school, lender, or product. I work for your family's clarity. Period.
What do I need to send before our meeting?
Award letters from the schools you're considering and, if relevant, your FAFSA Submission Summary. Photos or PDFs are fine. No need to format anything. I'll send you a short prep email after you book.
Can financial aid offers actually be appealed?
Often, yes, particularly when something has changed in your family's circumstances (job loss, medical events, divorce, a sibling now in college). I can help you decide whether an appeal makes sense and how to write one that financial aid offices actually respond to.
Get in touch

Let's get you a clear answer.

Send a quick note about your situation and I'll reply within one business day with next steps. Most consultations can be scheduled within the same week.

Response time
Within 1 business day
No spam, ever. Lori personally reads and replies.